FRIENDSHIP: The state of being friends, person attracted or attached to another by personal feelings, affection or personal regard; one who is kind, loyal, helpful, favorably disposed, friendly feeling or relationship; congeniality, familiarity, comradeship, fellowship.
KNOWLEDGE: The range of one’s information or understanding the sum of what one knows; the fact or condition of knowing something with familiarity gained through experience or association; learning education, wisdom.
SERVICE: An act of helpful activity in aiding a cause; the performance of any duties or work for another; something done for the public benefit without regard to direct personal profit; assistance, aid, benefit, help, usefulness.
MORALITY: Moral or virtuous conduct; morality quality or character; concerned with the principles of right conduct or the distinction between right and wrong; ethical, moral attitudes; principles, standards or habits with the respect to right and wrong conduct; virtue, goodness, integrity, righteousness.
EXCELLENCE: The fact or state of achievement or excellence in one’s endeavors; to surpass others or be superior in one’s achievements; possessing outstanding quality or superior merit; the fact or state of excelling; distinction, exceptional, outstanding, far above mediocrity.